Immutable Teams Up with Amazon Web Services to Grow Web3 Gaming

Through this partnership, Immutable will be able to grow its business further as AWS provides it with a large pipeline of potential gaming studio partnerships worldwide. Immutable, a leading company in web3 gaming, has announced a strategic partnershipwith Amazon Web Services (AWS), a major cloud computing services provider, to achieve its goal of making Web3 gaming go mainstream. This cooperation is part of the company’s wider vision of making game development safer, easier, and more accessible using blockchain technology. Benefits of the Immutable-Amazon Web Services Collaboration Through this partnership, Immutable will be able to grow its business further as AWS provides it with a large pipeline of potential gaming studio partnerships worldwide. AWS account managers are encouraged to find gaming studio leads for Immutable. Also, the cloud computing service provider offers up to $100,000 in promotional cloud credits to gaming studios through AWS Activate, and this will allow Immutable to provide cloud service coverage, make deals with studios, and build more interesting games. For game developers and studios, this collaboration unlocks the combined potential of Immutable’s Web3 gaming platform and AWS’s cloud infrastructure. Developers can build and run games that use blockchain verification and true digital asset ownership—key parts of a viable blockchain gaming model. As part of the collaboration, Immutable has joined the Amazon ISV Accelerate Program, which helps software partners expand their businesses on AWS. Immutable gets access to expert resources and support to efficiently secure customers and close more deals. John Kearney, head of startups at Amazon Web Services, Australia, and New Zealand, while commenting on the cooperation, said: “Today, web3 gaming is one of the fastest growing sub-sectors of the blockchain industry and is already enjoyed by millions of gamers worldwide… AWS is supercharging Immutable’s development by onboarding new game studios and providing them with resources through our flagship AWS Activate startup program and AWS’s ISV Accelerate Program, which give them the tools to accelerate their global launch.” Immutable’s Growth and Future Plans Immutable’s growth has been substantial as demand for web3 gaming rises. By teaming up with industry leaders like AWS, it will be able to incorporate its solutions into existing game development processes. The company has used AWS services like Amazon EventBridge and AWS Lambda to build a flexible architecture that scales well. This has allowed it to handle more partnered games and improve reliability as its user base grows. Immutable chose AWS for its security, performance, proximity to users, and ability to scale, and the partnership will significantly move the Web3 gaming ecosystem forward by empowering builders and gamers. Combining blockchain’s ownership features with AWS’s cloud infrastructure unlocks new possibilities. Looking ahead, Immutable plans to continue investing in its AWS-powered infrastructure to support upcoming offerings. This includes Immutable zkEVM, which will enable Ethereumcompatibility and blockchain gaming without needing to learn a new programming language. With AWS’s backing, the company is positioned to help lead the future growth of web3 gaming. nextBlockchain News, Cryptocurrency News, Gaming News, News, Technology News Author Temitope Olatunji Temitope is a writer with more than four years of experience writing across various niches. He has a special interest in the fintech and blockchain spaces and enjoy writing articles in those areas. He holds bachelor's and master's degrees in linguistics. When not writing, he trades forex and plays video games. Share: Newsletter Your e-mail * subscribe Thank you! You have successfully joined our subscriber list. A “Generative Match” feature allows creators to add an image that influences the style of their generated images. Adobehas unveiled three new generative AImodels – Adobe Firefly Image 2 Model, Adobe Firefly Vector Model, and Adobe Firefly Design Model. The new models announced during the company’s Adobe Max event, can create high-quality images, editable vector graphics, and customizable design templates. The Firefly Image 2 Model is an updated version of the Firefly AI image generator used in popular features such as Photoshop’s Generative Fill. According to Adobe, this latest version has been improved to create higher-resolution images than the original with more vivid colors and color contrast. It can generate more realistic images, rendering better quality details such as foliage, skin texture, hair, hands, and facial features. Image Model 2 also features AI-enabled editing to help creators customize generated images. Mimicking the use of manual camera controls, users will be able to either manually or automatically adjust the depth of field, motion blur, and field of view of a generated image. The upgrade also has a “Prompt Guidance” feature to help users create more effective text prompts. Further, a “Generative Match” feature has been added. The feature allows creators to add an image that influences the style of their generated images. Users can either upload an image whose style they would like to replicate or choose one from a preselected list. They can also control the degree of resemblance with a slider. The generated images will automatically be tagged with “content credentials” – a digital label that attaches attribution metadata and marks the image as AI-generated. In an October 10 blog postdiscussing the new feature, Adobe’s design leader, Scott Belsky noted that “text prompts alone don’t suffice,” hence the need for Generative Match. “Finding the exact words to describe the style you have in your mind’s eye can be nearly impossible […] With Generative Match, you can include a reference image along with your text prompt. Firefly’s generative AI will produce imagery that combines both your text prompt and your reference image. If your reference image shows a cat in a whimsical cartoon style, the bear in your new image will sport the same look. If the background in your reference image includes lots of purples, browns, and reds, the woods in your new image will, too,” wrote the company. Belsky also revealed that the company has put in place “new policies and safeguards” to prevent Generative Match from being abused. Users will be prompted to agree to Adobe’s terms of use and confirm they have rights to use the uploaded image. A thumbnail image of the uploaded content will also be stored on Adobe’s servers to provide a level of accountability. The feature will remain in beta while Adobe seeks feedback. During this period, creators are prohibited from using images that use Generative Match for commercial use. Firefly Image 2 is currently available on the web-based Firefly beta and will “‘soon” roll out to Creative Cloud apps. Also available in the Firefly beta is the new Firefly Vector model for Adobe Illustrator that allows users to create editable vector images with text prompts. Each element of the graphic is automatically split into “logical” groups and layers. The Firefly Design model – which powers the new text-to-template beta feature in Adobe Express – generates editable templates for print, social posts, online advertising, video and more. nextArtificial Intelligence, News, Technology News Author Mercy Tukiya Mutanya Mercy Mutanya is a Tech enthusiast, Digital Marketer, Writer and IT Business Management Student. She enjoys reading, writing, doing crosswords and binge-watching her favourite TV series. Share: Newsletter Your e-mail * subscribe Thank you! You have successfully joined our subscriber list.