The parent company of Worldcoin, Tools for Humanity, is collaborating with consumer brands such as Gap to promote World ID.

Techub News reports, according to The Wall Street Journal, that Tools for Humanity, co-founded by Sam Altman, is promoting World ID through partnerships with well-known consumer brands. A Gap store in San Francisco has installed the company's signature Orb device to help visitors obtain a World ID; Visa plans to launch a payment card that allows World ID holders to spend digital assets including Worldcoin; Tinder is testing the use of this identity verification system in Japan.

Trevor Traina, Chief Commercial Officer of Tools for Humanity, stated that the company now plans to rely on partnerships with traditional brands to handle most of the marketing for World ID. The company aims to generate revenue by charging fees when applications use World ID to verify human identity, but the current top priority is achieving widespread adoption. According to company data, nearly 18 million people have obtained a World ID, with approximately 1.1 million in North America.