The global tourism industry is on the verge of a disruptive transformation. Staynex, a travel membership ecosystem platform powered by Web3 and AI, today announced a milestone appointment: Jeff Hoffman, founder of online travel giant Booking.com and legendary entrepreneur, has officially assumed the role of Group Chairman. This significant news heralds a new era for the $11 trillion tourism industry, leveraging decentralized technology and community-driven innovation to reshape the sector's landscape.
As a strategist behind building world-leading travel platforms, Hoffman will leverage his extensive global business expansion experience to lead Staynex in achieving three core missions through blockchain and AI: empowering travelers, disrupting traditional systems, and creating超额 value.
"The future of travel will be defined by decentralized architecture, value-reward systems, and deeply personalized experiences," Hoffman stated, explaining his decision to join. "I was captivated by Staynex's vision to perfectly blend Web3's trust mechanisms with the spirit of real-world exploration. We are committed to enabling every traveler to gain asset ownership, tangible benefits, and unforgettable experiences."
Restructuring the Industry Model: A Trinity of Value Enhancement
Staynex is redefining the travel and residence industry through the deep integration of blockchain technology with Real World Assets (RWA). The platform was recently recognized by Forbes as one of the "Top 5 RWA Benchmark Projects of 2025" and is currently building an ecosystem that changes global travel, offering multi-dimensional physical products for all types of travelers.
Core Product Matrix:
- Crypto Membership System: A blockchain-powered pass that serves as both a digital identity credential and a key unlocking exclusive privileges, continuously providing access to member-only rates and elite lifestyle benefits.
- Diverse Access System: Breaking the boundaries of traditional accommodation with three main product lines: Global Event Experience Passes, Hotel Facility Day Passes, and Tokenized Timeshare Ownership.
This product system, based on the integrated concept of "Blockchain Membership + Real-World Assets," achieves four breakthroughs, defining the future travel ecosystem:
- Exclusive Member Benefits & Asset Ownership: From enjoying subscription benefits to tokenized accommodation ownership, with access to a network of 2.65 million hotels and accommodations worldwide.
- Direct Profit Sharing & Value Loop: Eliminating intermediaries to achieve an average saving of 15% on booking fees, with a fully transparent pricing system.
- Loyalty Rewards Where Travel Creates Value: The industry's first "Travel-to-Earn" loyalty reward model, generating tangible returns from every exploration.
- Top-Tier Ecosystem Alliances: Partnerships with organizations like Huawei, Tencent Cloud Web3, Arsenal Football Club (2022-24), and Gala Games solidify the platform's foundation. Notably, the addition of football superstar Patrice Evra (former captain of the French National Team and Manchester United) as Global Travel Ambassador injects his champion DNA into Staynex's community building.
"Jeff Hoffman's joining is a defining moment for Staynex's development," said CEO Yuen Wong, selected for Forbes' 40 Over 40 in Tech 2025 list. "Combining his legendary entrepreneurial journey with our Web3+AI vision will accelerate the creation of a more connected, rewarding, and user-centric travel ecosystem."
2026 Strategic Panorama
Staynex is committed to building a community-driven social travel ecosystem that transcends traditional platforms. Looking ahead to 2026, travelers will form new social networks through shared experiences and digital assets, creating global connections while co-creating their journeys.
Jeff Hoffman Profile
An internationally recognized entrepreneur, author, and philanthropist, inducted into the Entrepreneurs Hall of Fame, and a long-time senior advisor to the White House, U.S. State Department, and United Nations on economic growth and entrepreneurship policy.
Staynex Profile
As a community-driven travel and residence membership ecosystem platform based on Web3 and AI technologies, Staynex provides the global travel community with intelligent concierge services, exclusive experiences, and value-added benefits through the innovative integration of blockchain and Real World Assets (RWA).
